Proton Pump Inhibitors: How is the "Generic Wave"...

toegevoegd een audio Health

2026-01-09 09:20:27 - Translate -

Proton Pump Inhibitors: How is the "Generic Wave" Changing the Competitive Landscape for Branded Pharma?

The "Patent Cliff" of the mid-2020s has fundamentally reshaped the competitive dynamics of the pharmaceutical world, and in 2026, the "Generic Wave" is in full effect for the PPI sector. As exclusivity for major blockbuster drugs has ended, a surge of cost-effective generic versions has entered the market, making life-saving acid suppression therapy more affordable for millions. This influx of...

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