Nobody wakes up excited about SMS gateways. Yet almost every bank alert, OTP, delivery update, and appointment reminder passes through one. Trillions of messages a year, according to the GSMA, still move across old-school SMS rails. That number surprised me the first time I saw it. Trillion. With a T.
So when people say texting is dying, I smile a little. It isn’t. It’s changing....
Running a small business in India is not a straight road. One month sales look fine, next month something breaks, a payment gets delayed, or a new order needs upfront money. Most owners don’t talk about it much, but cash pressure stays in the background all the time. That’s where MSME loan schemes step in, not as a magic fix, but as a working tool when timing and money don’t...
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